This is SUCH a common occurrence, I must address it.

This article applies to pipeline salespeople and solopreneurs, mostly. Here is how the story goes:

I AM DOING MY MARKETING…GOING FOR IT

My focus is on marketing. I get 2 responses for every 100 messages I deliver (print media, emails, etc).

Then, I land a big deal (contract)

So, I start doing the work on that contract. I ignore my marketing.

Then, I have closed that big deal (finished the contract)

Now what?

I am back to the drawing board. Income is uncertain.

It doesn’t have to be this way.

I have fallen into this trap…

I have gotten a BIG FISH on the line, and devoted all my time to that. Then, when it’s landed, I am left with no pipeline.

I have learned…

Whle I am DELIVERING, I am sharing with my prospects WHAT I am delivering, WHILE I am delivering it…this is UNBELIEVEABLE marketing. I am DOING IT NOW for someone else, wouldn’t YOU like to be a part of it?

NEVER NEVER NEVER stop marketing … and your BEST marketing comes WHILE you are working

Because you are confident. You are producing. You can leverage your current success into future success.

It takes discipline…and it is fun

When you are winning, it is easy and fun to talk about helping people win. When you are out of work, it is scary and desperate.

True professionals work their pipeline NOT MATTER WHAT.

Work yours. If you are willing to set aside time for marketing. Every week, no matter what. There is no need for famine, or desperation, or worry. They will be lining up! Because THEY see you are working and THEY have to get in line for your services.

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Love your marketing UP!

The Irreverent Sales Girl