I have a secret sales weapon.

It is a sure fire way to get on the same side of the table as your prospect. Especially those who are resisting a sales conversation with you.

The secret weapon? A few simple words.

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“If you are anything like…”

This is one of the most dis-arming comments you can make in a tense sales conversation. It immediately makes your conversation personable.  Here’s how it works:

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