If you think about it, the MOST important thing to humans seems to be looking good! Our currency is adoration, looking like a good guy, and being right. And, we will do ALMOST ANYTHING to achieve those key qualities.

Here’s how this helps YOU as a salesperson (or, frankly, any business person).

When someone is buying from you, MAKE SURE they look like a ROCK STAR.

If a man has to defend his purchase of his car to his wife, MAKE SURE he looks like a GENIUS about the decision he made.

If an employee is buying a service, MAKE SURE that his boss is thrilled with his business acumen.

If a … well, you get the picture.

People want to feel smart about the decisions they make. If you understand why someone is buying, what need it fills for THEM and for their INFLUENCERS — you have got it made!

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Make sense? Start finding out what EVERYONE who is impacted wants. Then arm your buyer with everything THEY need to look REALLY REALLY GOOD!

Your job is to create ROCK STARS!

Love your peeps UP!

The Irreverent Sales Girl