Binge-watching is a thing. I know it. I’ve been traveling and everywhere I go – whether I sit in First Class or Coach. Whether I’m speaking to senior management or rank-and-file. Everyone’s got their guilty-pleasure binge-watch shows.
It can be Netflix or Amazon or Hulu or DVD’s of past seasons. Even those who “don’t own a TV” or “don’t watch TV” are binge-watching on their device of choice.
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Yet, we kid ourselves into thinking that our inability to get a prospect’s attention or to close the deal has something to do with the fact that they are super-busy.
The reality is that they are just too busy for you!
People make time for all sorts of things! They spend time surfing YouTube, catching up on Facebook, hanging at the bar or a restaurant with work buddies or other friends. Reading stuff, listening to stuff, or watching stuff on the treadmill at the gym.
Even in the middle of the work day, people stop everything for the “hair-on-fire” meeting – or maybe just to talk over the water cooler.
I mean, don’t you do that stuff?
The problem isn’t that your prospect doesn’t have time – they just aren’t spending it on you!
You have simply failed to become Irresistibly Relevant.