I was listening to an absolutely brilliant speaker the other day – talking about sales. Most everything he said was right on the money and I loved it. But, he said one thing that I just don’t buy!
He asserted that successful salespeople should know their competition inside-and-out.
Now, why in the world would you do that?
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Here are the three DEADLY things that happen when you know your competition inside-and-out:
Continue reading Break this Sales Commandment: KNOW THY COMPETITION