I was in a sales training and the sales trainer LAMENTED that times have changed.

It USED to be that the salesperson had the inside scoop

NOW, the buyer can find everything they really need to know on-line.

WAIT! He was LAMENTING this?

Is that really who we’ve become as salespeople? The ones who can sell if our buyer doesn’t have enough information? UGH!

It reminded me of a keynote I heard from the CEO of Seventh Generation. 

He said that his company POSTED a list of the DEFICIENCIES of their products.

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Which, initially, had their salespeople shaking in their boots.

Sure enough, the competitors would come in with the printed list of Seventh Generation’s Self-Admitted deficiencies…..

But, you know what happened? The customer would turn to them and say….”where is YOUR list?”

HA! 

Your customer is smart and informed. If you can’t deal with it, go sell something that can stand up to scrutiny. You’ll have more fun!

Love ’em UP!

The Irreverent Sales Girl