I learned the most interesting thing on a phone conference with Alex Mandossian the other day. He was interviewing the author, Dr. Ivan Misner about his new book “Business Networking and Sex” http://businessnetworkingandsex.com/. Great title, dontcha think?
Here’s one thing he found from his surveys:
Men prefer to talk about transactions.
Women prefer to spend time developing relationships.
(Those weren’t the only points made in the interview, the whole book sounds fascinating – great stories about men and women who are going above and beyond to successfully interact with each other).
How does this apply to your sales?
If you’re selling to a man – get to the point.
If you’re selling to a woman – spend some time creating common ground and nurturing a relationship before you start the sale.
Simplified information from a fascinating book.
Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/
Love ’em up the way THEY want to be loved up!
The Irreverent Sales Girl